Shelley started her hairdressing career aged 14 with “Hair by Java”. A successful apprenticeship with College qualifications followed and then Hair by Java was to be sold. Writing a business plan, raising finance, opening accounts and appointing advisers, Shelley bought the salon and immediately changed the salon name to Shelley Knowles Hairdressing. Shelley became one of the youngest salon owners in the country, aged just 19.
Shelley recognises the value in having a well trained, happy, motivated team and believes client care has to be top priority. Only using quality products, her salon uses Wella for colours and excellent Shampoos and Conditioners, GHD’s fabulous Irons and Tools and their Heat Protection products and for treatments and styling, the wonderful Morroccan Oil range.
Shelley continued her personal professional development and now holds the acclaimed Master Colour Award, one of only a handful of MCA Graduates in Cumbria. An ‘MCA’ is like a Degree in Colour and as such Shelley specialises in Colour Correction.
In addition Shelley’s impressive list of professional training includes Best of British Colour, Best of British Cutting, Long Hair with Patrick Cameron, GHD Wave and Curl and Indian Head Massage. Also NVQ levels 1, 2 and 3, and D32-D33 Assessors.
As a business owner Shelley undertakes Wella Professionals Business Courses, including leadership and Motivation which she cascades down to the staff.
Shelley loves all things ‘Wedding’ taking inspiration from the master of long hair Patrick Cameron, using classical looks to create the perfect Wedding and Prom Styles. Her salon creates the Wedding Hair for models on seminars held by local photographers including Annabel Williams.
Fascinating fact – Shelley apprenticed for world famous Lee Stafford when he spent a day in the Kendal salon ‘under cover’.